Dhaka, Bangladesh, November 28th, 2011 – Today, Confidence Salt Limited (CSL), a large scale salt manufacturer in Bangladesh has launched Confidence Iron+, the first commercially available salt in Bangladesh fortified with both iron and iodine.
The commercial production of Double Fortified Salt (DFS) resulted from a Memorandum of Understanding between the Micronutrient Initiative (MI) and CSL to introduce DFS to iron and iodine deficient populations through commercial channels, with MI providing technical assistance, including quality control and training in the production of DFS.
MI was in attendance at the launch and MI’s Pankaj Jain, Regional Program Manager for Salt Programs, Asia, unveiled the product as a Chief Guest.
Representatives from Ministry of Industries, Ministry of Health, nutritionists, development partners and other stakeholders also joined the launching program and highly applaud the initiative.
CSL will manufacture and market DFS through commercial channels as a new product for consumers. DFS will cost the same amount as CSL’s iodized salt products in an effort to make the new product accessible to vulnerable populations.
“This launch represents an important milestone in MI’s efforts to expand and commercialize the double fortification of salt,” says MI’s President Venkatesh Mannar. “Iron deficiency is a significant health problem in Bangladesh. Through the addition of iron to iodized salt, daily iron intake could increase easily in millions of people. We hope that the Government of Bangladesh government will consider moving DFS through the public channels, in order to reach the most vulnerable with these essential micronutrients,” Mannar added.