The Toolkit is designed primarily for Nutrition International staff and partners working to design behaviour change interventions to support the effective implementation of health and nutrition projects. The Nutrition International BCI specifically takes a social marketing approach (explained in more depth below) and provides you with a step-by-step workbook to guide your work with colleagues and partners.
BCIs are the set of activities within a project that are strategically designed for — and then implemented to — change behaviours as a means of contributing to improved health outcomes.
BCI is not about telling people what they should do. It is about motivating, inspiring and enabling people to make behaviour changes that will benefit their personal health, as well as the overall well-being of their families or of the people they serve.