‘With Good Nutrition She’ll Grow Into It’ campaign launched in Dhaka
Nutrition International launched the `With Good Nutrition She’ll Grow Into It’ campaign in Dhaka on April 26 to raise awareness about the critical link between good nutrition and women and girls’ empowerment.
Posted on May 1, 2018
Dhaka, Bangladesh – On April 26, Honourable Minister of Food, Government of Bangladesh, Qamrul Islam launched Nutrition International’s `With Good Nutrition She’ll Grow Into It’ in collaboration with the Shornokishoree Network Foundation (SKNF) in Dhaka. This global campaign aims to raise awareness about the critical link between good nutrition and women and girls’ empowerment.
In Bangladesh, more than 40 per cent of women of reproductive age, including adolescent girls, suffer from anaemia. This impacts their physical well-being, performance at work or school, and increases the possibility of complications during pregnancy.
“While we have made tremendous progress in improving maternal and child health, we need to consistently take care of the physical and mental development of our adolescents, especially girls, so that they remain healthy, achieve their dreams and contribute to the economic progress of our,” said Minister Islam.
With support from the Government of Canada, Nutrition International developed the With Good Nutrition She’ll Grow Into It campaign to highlight the important role nutrition plays in unlocking a girl’s potential and helping her to grow, learn, earn and lead.
“Too many girls are denied equal opportunity for growth and development, restricting their growth. Adolescent girls have to be our top priority, everywhere, in order for us to achieve the Sustainable Development Goals by 2030. We hope that through the With Good Nutrition She’ll Grow Into It or পুষ্টি আমায় করবে সফল campaign, we will be able to increase momentum for improved nutrition for adolescents in Bangladesh,” said Mr. Zaki Hasan, Country Director, Nutrition International, Bangladesh.
Nutrition International has been supporting government efforts to reduce malnutrition in Bangladesh for two decades. Last year, Nutrition International launched the ‘Right Start Initiative’ in Bangladesh to improve nutrition for women, adolescent girls and newborns in the country through a $CAN 3.2M (208M Bangladeshi Taka) investment over five years to 2020.
Seventy five adolescent girls from different districts of Bangladesh also participated in the launch of the campaign, which was held during National Nutrition Week and coincided with the day marked for highlighting adolescent nutrition. It was jointly organized by Nutrition International in partnership with SKNF, the largest network of adolescent girls and boys in Bangladesh. The SKNF is in charge of adolescent clubs set up by the government’s Ministry of Women and Children’s Affairs in every secondary school and has around 20 million adolescent girls and an additional 20 million adolescent boys linked to their network.
“We believe in an adolescent-led movement of Shornokishoree Network Foundation with 20 million boys and 20 million girls for improving health, nutrition and empowerment in Bangladesh,” said SKNF chairperson Farzana Brownia.
More broadly, through its campaign, Nutrition International will support the Government of Bangladesh’s National Adolescent Nutrition Campaign ‘Icchai shokti’ ‘ইচ্ছাই শক্তি’- কৈশোর পুষ্টি নিশ্চিত করি, কৈশোর বান্ধব বাংলাদেশ গড়ি” ( “Will is Indeed Power- Let us ensure adolescent nutrition and build an adolescent friendly Bangladesh’’), working closely with adolescent clubs established across all schools to educate and motivate adolescents.
“Improving the nutrition of girls is key to empowering them and it also benefits the entire community. Good nutrition is the foundation of growth: a girl who is healthy is in a position to take control of her own life and inspire others to do the same. That is why Canada is proud to partner with this campaign to help millions of girls around the world, to reach their full potential and become powerful agents of change”, said Mr. Benoit Préfontaine, High Commissioner of Canada in Bangladesh.
Jane Edmundson, head of the United Kingdom’s Department of International Development (DFID) in Bangladesh, said nutrition was an area of focus and DFID looked forward to working with key partners in Bangladesh to improve nutrition for adolescents.
Special guests in attendance also included Mr Sobrab Hossain, Secretary, Ministry of Education, Dr Shanawaz, Director General, Bangladesh National Nutrition Council and women professional from the fields of journalism, aviation, police, medicine and law who spoke to adolescents on what it took them to achieve their dreams.
Earlier in the day, the adolescent girls participated in a workshop on nutrition, where they discussed the barriers to accessing good nutrition and the role of adolescents in overcoming them. Honourable Minister of Social Welfare, Government of Bangladesh, Rashed Khan Menon presided over this workshop and encouraged the girls to bring about greater awareness on nutrition and practice healthy food habits and become peer counsellors for other girls in their community.
 BDHS 2011