Working alongside our partners, this project will deliver integrated nutrition, health and WASH programming for those who need it most in Malawi, Ghana and Pakistan.
A lack of knowledge or understanding is often not the main gap or motivator for many behaviours. People practice certain behaviors when they believe them.
Myths, misconception, cultural practices, and other obstacles including cost, location and availability are key barriers that can prevent change.
Key influencers of primary target audiences play a major role in influencing behaviour change.