Food Fortification Program (FFP) Pakistan
Implementing a large-scale food fortification program in Pakistan to fortify wheat flour and edible oil with micronutrients in collaboration with Mott MacDonald.

Inspiring people to make positive behaviour changes.
We take an evidence-based social marketing approach to design and implement behaviour change interventions that include creating an enabling environment through social and policy changes.
Awareness and knowledge are necessary, but not enough, to bring about desired behaviour change.
A lack of knowledge or understanding is often not the main gap or motivator for many behaviours. People practice certain behaviors when they believe them.
Myths, misconception, cultural practices, and other obstacles including cost, location and availability are key barriers that can prevent change.
Key influencers of primary target audiences play a major role in influencing behaviour change.
Evidence-based, context-specific design and implementation strategies facilitate behaviour change.
Behaviour change approaches are essential to foundational cross-cutting change strategies for the achievement of programme results. Therefore, we take a balanced approach in our programming with supply and demand side interventions.
Our Behaviour Changes Interventions (BCI) design process:
What is a Behaviour Change Intervention?
Providing people with the information they need to make healthier choices.
A behaviour change intervention is not about telling people what they should do. It is about motivating, inspiring and enabling people to change behaviours that benefit their personal health, as well as the overall wellbeing of their families.
We use a variety of approaches to lead people to change their behaviours for improved nutrition
Examples of our BCI include:
A well thought out process
We support governments and partners in the design of behaviour change communication materials.
Once the BCI strategy is in place, we design relevant behaviour change communication (BCC) materials, along with an implementation and costing plan. We test BCC materials with the target audience to ensure their effectiveness, acceptability, and adaptability. We then consult with governments and other stakeholders to ensure the buy-in of the BCC strategy and materials.
We create materials with our audience and end goals in mind
We create BCC material for our programs, such as:
We create a variety of communication products to suit the context in which they will be used, including:
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