The Better Investment for Stunting Alleviation project supports the Government of Indonesia’s national strategy to reduce stunting by improving nutrition before pregnancy and in the first 1,000 days.
A lack of knowledge or understanding is often not the main gap or motivator for many behaviours. People practice certain behaviors when they believe them.
Myths, misconception, cultural practices, and other obstacles including cost, location and availability are key barriers that can prevent change.
Key influencers of primary target audiences play a major role in influencing behaviour change.